Shared Budgets and Budget Segmentation in Multi-Campaign B2B Accounts
Optimize ad spend by splitting campaigns based on business goals, not convenience.
Griffin Byrne
Section
Ads Bidding
12 stories in Ads Bidding.
Shared Budgets vs Campaign-Level Budgets for B2B Advertisers
Campaign-level budgets usually work better for B2B than Google's default shared approach.
Sinead Renner
Budget Pacing and Spend Anomaly Detection in Google Ads
Separating budget pacing from anomaly detection reveals the real cause of spend problems.
Levi Virtanen
Portfolio Bid Strategies Across Multiple B2B Campaigns
Pooling conversion data across B2B campaigns lets Smart Bidding work with thin funnels.
Griffin Byrne
Maximizing Impression Share for High-Intent B2B Keywords
Split impression share targets by keyword intent to capture deals at the bottom of your funnel.
Sinead Renner
Setting Google Ads Budgets Based on Pipeline Targets
Align Google Ads spending to actual sales pipeline, not form submissions.
Levi Virtanen
Google Ads Bidding Strategy Migration and Learning Periods
Learning periods in Google Ads cost performance while the algorithm resets itself.
Paloma Ferro
Customer Acquisition Cost Targets as Google Ads Bidding Inputs
Align your tCPA bids with actual unit economics, not Google's suggestions.
Levi Virtanen
Conversion Value Rules for Prioritizing High-Quality B2B Leads
Google's Smart Bidding chases form fills unless you teach it to chase revenue instead.
Sinead Renner
Maximize Clicks vs Manual CPC for New B2B Campaigns
Choose between reach and precision based on your conversion data—not gut feel.
Levi Virtanen
Bid Adjustments for Device, Location, and Dayparting in B2B
Smart Bidding changes how device and location adjustments actually work in B2B.
Levi Virtanen
Target CPA vs Target ROAS Bidding for B2B Lead Gen
Choose Target CPA when Google can see your actual sales-qualified leads—not just form fills.
Levi Virtanen