Shared Budgets and Budget Segmentation in Multi-Campaign B2B Accounts
How to split campaigns and budgets so dollars flow to the deals that matter most.
Griffin Byrne
Section
Ads Bidding
9 stories in Ads Bidding.
Shared Budgets vs Campaign-Level Budgets for B2B Advertisers
Campaign-level budgets usually work better for B2B than Google's default shared approach.
Sinead Renner
Budget Pacing and Spend Anomaly Detection in Google Ads
Separating budget pacing from anomaly detection reveals the real cause of spend problems.
Levi Virtanen
Portfolio Bid Strategies Across Multiple B2B Campaigns
Pooling conversion data across B2B campaigns lets Smart Bidding work with thin funnels.
Griffin Byrne
Maximizing Impression Share for High-Intent B2B Keywords
Split impression share targets by keyword intent to capture deals at the bottom of your funnel.
Sinead Renner
Setting Google Ads Budgets Based on Pipeline Targets
Work backward from sales targets to find the right ad spend, not forward from last year's budget.
Levi Virtanen
Google Ads Bidding Strategy Migration and Learning Periods
Clean conversion data matters more than which bidding strategy you pick.
Paloma Ferro
Customer Acquisition Cost Targets as Google Ads Bidding Inputs
Align your tCPA bids with actual unit economics, not Google's suggestions.
Levi Virtanen
Conversion Value Rules for Prioritizing High-Quality B2B Leads
Google's Smart Bidding chases form fills unless you teach it to chase revenue instead.
Sinead Renner