Automated Ad Extensions and Their Effect on B2B Campaigns
Google's AI now adapts ad extensions in real time.
Sinead Renner
Section
Performance Max
12 stories in Performance Max.
Performance Max Asset Group Strategy for B2B Audiences
Asset groups are your only real control lever in Performance Max for B2B.
Sinead Renner
Performance Max for B2B Lead Generation
Setup determines whether Performance Max builds pipeline or wastes budget on unqualified leads.
Levi Virtanen
Multi-Touch Attribution Models for B2B Paid Media
Most B2B deals involve multiple buyers, but standard attribution models only credit the last click.
Griffin Byrne
Sales Funnel vs Pipeline for B2B Revenue Teams
Marketing and sales need separate scorecards to stop arguing about the same leads.
Paloma Ferro
AI Automation Agencies for Google Ads Management
Learn which AI actually runs your campaigns versus which just hands you suggestions.
Paloma Ferro
Controlling Search Term Visibility in Performance Max
Google finally gave Performance Max the transparency controls advertisers have demanded for years.
Levi Virtanen
Broad Match Keywords with Smart Bidding in B2B Accounts
Modern broad match only works in B2B with Smart Bidding and quality conversion signals.
Levi Virtanen
Performance Max vs Standard Search Campaigns for B2B
Standard Search outperforms Performance Max for B2B lead quality and cost per qualified opportunity.
Sinead Renner
Performance Max Asset Group Strategy for B2B Offers
How to organize asset groups by buyer intent instead of campaign convenience.
Paloma Ferro
Smart Bidding Signals and Machine Learning in Google Ads
Success with Smart Bidding requires quality conversion data, not just volume.
Levi Virtanen
Performance Max for B2B Lead Generation Accounts
PMax works only when it optimizes toward qualified pipeline, not form fills.
Paloma Ferro