View-Through Conversions and Attribution Inflation in B2B
Platforms inflate B2B conversion metrics by design, hiding the true performance of paid media.
Griffin Byrne
Section
Ads Attribution
8 stories in Ads Attribution.
Google Ads and GA4 Integration for B2B Funnel Tracking
Set up your GA4 conversion events to match actual buyer intent, not just form fills.
Paloma Ferro
View-Through vs Click-Through Attribution in B2B Google Ads
View-through and click-through attribution answer different questions—read them together, not apart.
Griffin Byrne
Pipeline Attribution Reporting for Google Ads and Revenue Teams
CRM-synced offline conversions let Google Ads optimize for pipeline instead of leads.
Sinead Renner
Google Ads and CRM Integration for Pipeline Reporting
Connect Google Ads to your CRM to stop optimizing for junk leads and start chasing real revenue.
Griffin Byrne
Enhanced Conversions Setup for B2B Google Ads Accounts
Unified enhanced conversions setup now requires consent mode and customer data terms.
Sinead Renner
Google Tag Manager Implementation for B2B Conversion Tracking
Set up conversion tracking to protect lead quality from algorithmic drift.
Griffin Byrne
Offline Conversion Tracking from CRM to Google Ads
Connect CRM data to Google Ads so the algorithm optimizes on actual deals, not just form fills.
Levi Virtanen