Ads Attribution
Google Ads and CRM Integration for Pipeline Reporting
Connect Google Ads to your CRM to stop optimizing on the wrong metric.
Griffin Byrne
Contributing Editor · · 12 min read
Google Ads Intelligence
Shared Budgets vs Campaign-Level Budgets for B2B Advertisers
Campaign-level budgets usually work better for B2B than Google's default shared approach.
Sinead Renner
Maximizing Impression Share for High-Intent B2B Keywords
Split impression share targets by keyword intent to capture deals at the bottom of your funnel.
Sinead Renner
Customer Acquisition Cost Targets as Google Ads Bidding Inputs
Align your tCPA bids with actual unit economics, not Google's suggestions.
Levi Virtanen
Budget Pacing and Spend Anomaly Detection in Google Ads
Separating budget pacing from anomaly detection reveals the real cause of spend problems.
Levi Virtanen
Setting Google Ads Budgets Based on Pipeline Targets
Align Google Ads spending to actual sales pipeline, not form submissions.
Levi Virtanen
Portfolio Bid Strategies Across Multiple B2B Campaigns
Pooling conversion data across B2B campaigns lets Smart Bidding work with thin funnels.
Griffin Byrne
Google Ads Bidding Strategy Migration and Learning Periods
Learning periods in Google Ads cost performance while the algorithm resets itself.
Paloma Ferro