Google Ads Retainer Structures That Keep Your Manager's Fee Flat as Budgets Scale
Flat retainers tied to scope, not spend, align manager incentives with client efficiency.
Griffin Byrne
Griffin Byrne
12 stories
AI Agents With a Named Expert Governing Your Google Ads End to End
A named expert oversees AI agents executing your Google Ads strategy continuously.
Griffin Byrne
Delegated vs In-House Google Ads Management for B2B Companies
The real choice is whether to outsource execution or strategy in AI-driven paid media.
Griffin Byrne
Compounding Campaign Intelligence in Automated Paid Search
Memory beats speed in bid automation.
Griffin Byrne
A/B Testing Frameworks for B2B Landing Pages
Most B2B teams measure landing page tests by form fills, not by qualified leads that actually close.
Griffin Byrne
AI Agent Architecture for Paid Search Campaign Management
An agent's real power comes from continuous work, memory, and write access across platforms.
Griffin Byrne
View-Through Conversions and Attribution Inflation in B2B
Platforms inflate B2B conversion metrics by design, hiding the true performance of paid media.
Griffin Byrne
View-Through vs Click-Through Attribution in B2B Google Ads
View-through and click-through attribution answer different questions—read them together, not apart.
Griffin Byrne
Google Ads and CRM Integration for Pipeline Reporting
Connect Google Ads to your CRM to stop optimizing for junk leads and start chasing real revenue.
Griffin Byrne
Google Tag Manager Implementation for B2B Conversion Tracking
Set up conversion tracking to protect lead quality from algorithmic drift.
Griffin Byrne
Shared Budgets and Budget Segmentation in Multi-Campaign B2B Accounts
How to split campaigns and budgets so dollars flow to the deals that matter most.
Griffin Byrne
Portfolio Bid Strategies Across Multiple B2B Campaigns
Pooling conversion data across B2B campaigns lets Smart Bidding work with thin funnels.
Griffin Byrne