Offline Conversion Tracking from CRM to Google Ads
Connect CRM data to Google Ads so the algorithm optimizes on actual deals, not just form fills.
Levi Virtanen
Senior Writer
Levi Virtanen
Levi Virtanen covers ads attribution, ads bidding and performance max for Google Ads Intelligence.
12 stories
Budget Pacing and Spend Anomaly Detection in Google Ads
Separating budget pacing from anomaly detection reveals the real cause of spend problems.
Levi Virtanen
Setting Google Ads Budgets Based on Pipeline Targets
Align Google Ads spending to actual sales pipeline, not form submissions.
Levi Virtanen
Customer Acquisition Cost Targets as Google Ads Bidding Inputs
Align your tCPA bids with actual unit economics, not Google's suggestions.
Levi Virtanen
Performance Max for B2B Lead Generation
Setup determines whether Performance Max builds pipeline or wastes budget on unqualified leads.
Levi Virtanen
Customer Lifetime Value Calculation for B2B SaaS
Most B2B SaaS companies calculate lifetime value wrong, overstating it by 35% to 66%.
Levi Virtanen
Controlling Search Term Visibility in Performance Max
Google finally shows you where Performance Max money actually goes.
Levi Virtanen
Broad Match Keywords with Smart Bidding in B2B Accounts
Modern broad match only works in B2B with Smart Bidding and quality conversion signals.
Levi Virtanen
Smart Bidding Signals and Machine Learning in Google Ads
Success with Smart Bidding requires quality conversion data, not just volume.
Levi Virtanen
Maximize Clicks vs Manual CPC for New B2B Campaigns
Choose between reach and precision based on your conversion data—not gut feel.
Levi Virtanen
Bid Adjustments for Device, Location, and Dayparting in B2B
Smart Bidding changes how device and location adjustments actually work in B2B.
Levi Virtanen
Target CPA vs Target ROAS Bidding for B2B Lead Gen
Choose Target CPA when Google can see your actual sales-qualified leads—not just form fills.
Levi Virtanen