Ads for B2B
Account-Based Google Ads Campaigns for Enterprise B2B
Reach buying committees by treating accounts, not clicks, as your core metric.
Griffin Byrne
Contributing Editor · · 14 min read
Google Ads Intelligence — Page 4
UTM Parameter Taxonomy for B2B Multi-Channel Attribution
Inconsistent UTM tagging silently misattributes campaigns to Direct.
Griffin Byrne
Bid Adjustments for Device, Location, and Dayparting in B2B
Smart Bidding changes how device and location adjustments actually work in B2B.
Levi Virtanen
Google Ads Attribution Models Compared for B2B Lead Gen
Data-driven attribution needs clean data and long conversion windows to work in B2B.
Griffin Byrne
Target CPA vs Target ROAS Bidding for B2B Lead Gen
Choose Target CPA when Google can see your actual sales-qualified leads—not just form fills.
Levi Virtanen
Maximize Clicks vs Manual CPC for New B2B Campaigns
Choose between reach and precision based on your conversion data—not gut feel.
Levi Virtanen