Ads for B2B
MQL to SQL Conversion Rate Benchmarks for B2B
The 13% to 40% gap in MQL-to-SQL benchmarks isn't a data problem—it's a definition problem.
Griffin Byrne
Contributing Editor · · 8 min read
Google Ads Intelligence — Page 3
Broad Match Keywords with Smart Bidding in B2B Accounts
Modern broad match only works in B2B with Smart Bidding and quality conversion signals.
Levi Virtanen
Smart Bidding Signals and Machine Learning in Google Ads
Success with Smart Bidding requires quality conversion data, not just volume.
Levi Virtanen
Negative Keyword Strategy for B2B Google Ads Accounts
Negative keywords became B2B's last lever as Google's automation expanded targeting.
Griffin Byrne
Performance Max vs Standard Search Campaigns for B2B
Standard Search outperforms Performance Max for B2B lead quality and cost per qualified opportunity.
Sinead Renner
Performance Max for B2B Lead Generation Accounts
Google's algorithm optimizes for form fills, not qualified leads—here's how to fix it.
Paloma Ferro
Performance Max Asset Group Strategy for B2B Offers
How to organize asset groups by buyer intent instead of campaign convenience.
Paloma Ferro
Google Ads Quality Score Impact on B2B Campaign Costs
Most B2B teams optimize ad copy while ignoring landing pages, the heavier Quality Score lever.
Paloma Ferro